JM
Content · Comms · Operations
Jewels Marandin
Sales Enablement Strategist · Content & Communications Operations, GTM
Designing how 2,000+ sellers receive, prioritize, and act on what matters.
Designing how 2,000+ sellers receive, prioritize, and act on what matters.
I build content, communications, and operations systems that turn complexity into clarity — the intake, prioritization, and cascade infrastructure that decides what thousands of sellers see and act on.
Over the past decade I've built these systems from the ground up for global GTM teams. At Tableau, I stood up the sales communications function through hypergrowth and the $15.7B Salesforce acquisition. At Okta, I designed enablement content and communications for 2,000+ sellers and evolved a global newsletter to ~80% open rates through segmentation and timing.
In 2025 I completed MIT's Applied Agentic AI program — focused on where AI helps, where humans lead, and how to design workflows that improve performance at scale. I now bring that thinking into how I build content and communications — using AI to elevate signal, reduce noise, and get sellers what matters faster.
If you're building the systems that turn content and communications into seller action — in enablement, content strategy, or comms operations — let's connect.
Tasked by the Head of Commercial Sales to create a storytelling workshop for the global sales team.
As creator of Wired to Connect, I partnered with neuroscience expert Naisan Geula and learning specialist Natália Litoldo to design a program teaching sales leaders and their teams how brain science shapes relationships, story construction, and team dynamics.
Delivered as a high-demand series across six global markets: Seattle, Austin, Washington DC, Mexico City, London, and Singapore.
"Far and away the best training I have been on at Tableau… Immediately I had 3-4 opps that I can apply this to, to reposition and reset the narrative."
"Jewels took an unpolished set of ideas, deftly managed the entire production to find just the right audience, venue, presenters, and promotion to turn the effort into a successful series that was highly in-demand."
A weekly enablement newsletter segmented by audience and format — global enablement, partner news, and leader coaching in one consistent editorial voice.
View Sample (PDF) →A monthly customer win feature structured around Problem, Approach, and Outcome — written so sellers can lift the framing directly into their own conversations.
View Sample (PDF) →A sales-facing services and support update translating new pricing, quoting, and booking changes into clear, actionable guidance for the field.
View Sample (PDF) →Jewels built a comprehensive global communication strategy from the ground up, aligning every message to our broader enablement vision and ensuring our field teams received the right information, at the right time, through the most effective channels. She developed processes and templates that streamlined how we share information, reducing review time by over 70%.
Jewels made a measurable impact on our overall sales communication strategy — building it, then breaking it down and reconstructing it each time the business evolved. She helped develop a new strategy and cadence for executive communications, managed keynote storyboards and decks, and managed the collation of countless communications ranging in topics, depth, and sensitivity.
Jewels was essential to the effective operation of the Tableau Sales organization. She was responsible for our overall field communication strategy, and personally designed and created high-quality content for all of our Sales Kickoff and All-Hands meetings, as well as communications from the Tableau Chief Revenue Officer. She is very capable of working directly with senior executives, and demonstrates poise and composure even under tight deadlines.
If you're designing the content and systems that turn communications into seller action, I'd love to talk.